Get found, get chosen, get the conversion.
The Cypher practice runs three disciplines that compound: convert the traffic you already have (CRO), earn visibility in classic search (SEO), and become the answer AI engines give (AIO). Explore each below, backed by attribution operators trust.
Niogin Cypher combines conversion-rate optimisation (CRO), technical and content SEO, and answer-engine optimisation (AIO) for the new LLM-driven discovery layer — with the attribution and dashboards retail operators actually use to make decisions.
What this practice delivers.
The work that ships under this service — built by one team, accountable end to end.
Conversion-rate optimisation
Hypothesis-led experimentation on storefront and checkout, prioritised by impact and grounded in how your customers actually shop.
Technical SEO
Crawlability, performance, structured data, and information architecture — the foundation rankings and AI citations are built on.
Content & topical authority
Content that earns rankings and gives answer engines something authoritative to cite about your category.
Answer-engine optimisation (AIO)
Making your brand the answer that ChatGPT, Perplexity, Gemini, and Google AI surfaces give. See our dedicated AIO page for the full method.
Attribution & dashboards
Measurement wired to revenue, surfaced in dashboards a retail team reads in seconds — not a 40-tab spreadsheet.
Shopify-native
All of it built with deep Shopify and Shopify Plus knowledge, so recommendations are things you can actually ship.
CRO, SEO & AIO, answered.
What is the difference between SEO and AIO?
SEO optimises for ranked links in classic search engines. AIO — answer-engine optimisation — optimises for being the cited source inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Google's AI overviews. They share foundations but need distinct strategies.
Do you do CRO and SEO together or separately?
Together, because they compound: SEO and AIO grow qualified traffic, CRO converts more of it, and shared attribution tells you which lever is actually moving revenue.
Which platforms do you work on?
We specialise in Shopify and Shopify Plus storefronts, and also work across headless and custom web platforms we build.
Tell us what your retail business needs to do next.
A Shopify replatform, a customer app, a loyalty programme, an analytics layer, or all of the above. Send a paragraph, send a brief, send a question. We'll come back with a real answer.